Lovely Package

Curating the very best packaging design

Rahal Farms

May 2, 2012 | 4 Comments

Designed by Anderson Design Group | Country: United States

“Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”

Comments

4 Responses to “Rahal Farms”

  1. Steve Cooley
    May 8th, 2012 @ 12:48 pm

    This is really cool. Very nice work!

  2. Esteban Muñiz
    May 17th, 2012 @ 11:12 am

    I love vintage stuff. This is great !!

  3. Shane Durnford Design
    June 23rd, 2012 @ 9:20 am

    Brilliant, grounded and fresh. Quality retro design as well.

  4. David
    March 13th, 2013 @ 9:38 am

    Really like this. “The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness”… well you definitely did that! Very nice job!

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors