Rationale

December 5, 2012 | 3 Comments

Designed by Re | Country: Australia

“Previously the chosen product by plastic surgeons and cosmetic physicians, Rationale, a pioneering organic skincare system, is now available to direct to consumers.

This super high-end skincare regime had to translate it’s scientific and medical heritage into the beauty category.

The 6-step system takes consumers through a simple numerical structure, 1-3 in the morning, 4-6 in the evening.

The unique properties and characteristics of each formula are expressed through the combination of graphical forms within theelegance of the numerical system. Sophistication with science at its core.”

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