August 11, 2011 | 2 Comments
Designed by Believe in | Country: United Kingdom
“Raw Lisa™ creates convenience based raw food products – a relatively new, yet fast growing concept in food retail. Founder Lisa Sture is also a leading figure in the Raw Food movement. Their products will initially be launched in the specialist food sector with the intention of reaching the mainstream via supermarkets. The objective is to appeal not only to Raw Food devotees, but also those looking for healthy convenient food options.
The Raw Lisa™ brand identity is bold and confident, reflective of the pure nature of the products. The logo is applied in conjunction with a series of abstract, germination-like illustrations which
grow from the aperture and represent the living ingredients. The shapes within the customised typeface reflect seedling shoots.
The strapline ‘As nature intended’ further emphasises the natural health benefits of the products.”