Lovely Package

Curating the very best packaging design

REAL Chips

October 9, 2008 | 1 Comment

I’m a sucker for witty, well thought out, copy driven design. The use of a semi-translucent substrate is an interesting approach a product like chips.

Designed by HarrimanSteel.


One Response to “REAL Chips”

  1. Jeff
    January 28th, 2009 @ 8:37 am

    I was a fan of “witty,” copy-driven marketing too. I used to think VitaminWater’s packaging was all quirky-funny. But the feeling faded quickly. I never read the “blurbs” anymore. They stopped feeling “real”.

    And now this style is everywhere. Everything is personal, everything is your friend.

    Additionally, I’m not too keen on the typography. I’m looking at you, “? UNLIKE OTHERS,”

    But at least a chip company has balls …

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Lovely Package

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