Red Bull Cola

Lovely PackageJul 12, 2009

Red Bull Cola

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“Project brief: To create and produce an engaging, interactive sampling tool.

Beautifully handmade, the show cases contain the 17 key/natural ingredients that make up the Red Bull Cola taste.”

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28 Comments, Comment or Ping

Joel Selby

This is unbelievably cool!! So simple, and so effective. (I’ve been wanting to see the Red Bull Cola ingredients all laid out like that since I started drinking it…)

Jul 12th, 2009
Alice

I love what they’re trying to do, but I have such a hard time reconciling the nude wood and gorgeous collection of ingredients with anything Red Bull-related. That can just doesn’t seem to belong in the middle of dried cloves, oranges, and…pine cones?

Jul 12th, 2009
Dan

I think that’s the point Alice. People don’t realise that the ingredients are natural, and they need to change that impression to drive sales.

Jul 13th, 2009
Chris Reinhard

Is there a specific reason they chose not to include a gram of cocaine?

Jul 13th, 2009
Neil Martin

I would completely agree with Alice. This doesn’t go with Red Bull’s image. If Red Bull want a different image, I believe the first packaging they should redesign is the can itself.

It’s a fantastic idea, but one that would be better suited to a different product.

Jul 13th, 2009
shorn

Ha!

Jul 13th, 2009
Wagner Matos

I totally agree with Alice and subsequently Neil. Their cola can is too much associated with the original Red Bull, and I think they shouldn’t have done it. If they want to pass the image of “natural”, they need to start from scratch and develop the cola’s own brand.

Jul 14th, 2009
mattmcarthur

I agree with Alice as well - if the information about natural ingredients is so important, it should be echoed in the brand and packaging. Otherwise it’s just a bit of self indulgence to create this when the thing that everyone sees on the supermarket shelves shouts “toxic waste!”.

Jul 14th, 2009
Derek Kimball

First off, I find it funny that Red Bull is pretending to be healthy, because well…it’s not. Interesting approach to convince people otherwise though.

Jul 14th, 2009
Onedinkenedi

This pack would look much nicer including all of these but the Red Bull Cola.

mattcarthur - toxic waste :)))

I must agree.

Jul 15th, 2009
Tim

The can itself is an interesting design and targets it’s audience well. Just because it is made from natural ingredients, doesn’t mean it has to be marketed towards healthy conscious people.

Because this particular promotional piece does focus on the natural ingredients, I think it works well. The juxtaposition makes you think twice, which is nice.

@Derek, what makes RedBull Cola unhealthy? I was under the impression it was made from carbonated water and the 14 natural ingredients. Does it have other ’secret’ ingredients as well?

Jul 15th, 2009
B

I didn’t know Redbull Cola contained pine cones.

Jul 15th, 2009
delio

The great thing with Red Buill is they seem to be able to get away with weird, non consistent branding. I mean, look that the juxtoposition between their print ads and their sponsorships and their horrible tv ads. nothing alike, yet they get away with it. Somehow.

Jul 15th, 2009
djm

I can’t wait until they release a parallel version of this packaging for the original Red Bull formulation. I imagine several compartments of a carbon fiber case filled with various white to off white powders and suspensions…

Jul 16th, 2009
Chris Gedrim

It’s a gorgeous presentation, it’s just a shame that Red Bull Cola tastes like some form of drain cleaner.

The lovely Red-Bull girls came to our office (Birmingham UK) and provided us with a whole fridge full of free cans. Out of the 40 or so programmers we have here exactly 0 of them liked it enough to want to have a second free sample!

Jul 16th, 2009
Scarletbits.com

That’s Just a Brilliant Edition!

Jul 16th, 2009
steve

I dont know about you, but this turned me off of red-bull and red bull cola as well (WTF?? rotten oranges??) still, for some reason, I feel like sucking on a pine cone….go figure

Jul 16th, 2009
Jackie

Gee…I can finally answer Euell Gibbons. “Ever eat a pine tree?”…..”No, but I did drink a pine cone. “

Jul 16th, 2009
guruorgarbage.com

Above the cloves, I swear thats sliced roast chicken?

Jul 16th, 2009
Logan

The case is beautiful, but it doesn’t help me understand what makes Red Bull Cola taste like garbage. lol

Jul 17th, 2009
Baggy

Nice try at trying to get across the fact that it’s made from natural ingredients, but still wouldn’t make me buy it.

Unfortunately, RedBull has become the ‘Chavs’ drink of choice to help them get over last night’s booze binge, and to give them a quick buzz / fix until tonight’s binge.

It’s a shame, as it’s a strong brand which has obviously spent a lot of money to get where it is.

Jul 20th, 2009
Jason Costello

This package is interesting.

You guys are all haters. Red Bull cola is amazingly delicious. It isn’t an energy drink. It doesn’t have high-fructose corn syrup. It isn’t 24 fl ounces. It’s an great alternative to liquid garbage like mountain dew. I’m going to walk to the corner store and slurp one down after this post.

also, ftr, I don’t think they ever implied that Red Bull Cola was healthy but in reality it is less likely to put you in a diabetic coma. In rebuttal to my own praises for RB Cola, it is no contender against the almighty glass-bottled mexicoke.

Jul 20th, 2009
josh

We designed the box.

http://www.brandedsolutions.co.uk

Aug 13th, 2009
Emily Zach

I do have to say that is total bullshit.
That may look like red bull is the most unhealthy, haha, sir try again, you have failed. What about that diet coke shit that everyone drinks? Whats in there sir?

Aug 24th, 2009
Chris

I dont think they are claiming to be healthy, just natural. Just because something is natural doesnt make it healthy……..just natural. People just assume this and it is everything but right. Empower yourself people and quit looking like a dummy. Read, think, learn. And btw, I agree about diet coke, it should be banned beyond reasonable doubt.

Sep 16th, 2009
Adam

@ guruorgarbage.com

Ha! It’s more likely galangal root.

Nov 7th, 2009
David

wait! Crab claws? is that what those are?
Seriously?
Crab Claws are good for you?
Like going to a movie and how about some popcorn no Ill just have this bucket of crab claws but boy I wish I could drink them too?
I think I will have the pinecones now, thank yu

Nov 19th, 2009