Jul 12, 2009
Red Bull Cola
Designed by Design Friendship | Country: United Kingdom
"Project brief: To create and produce an engaging, interactive sampling tool.
Beautifully handmade, the show cases contain the 17 key/natural ingredients that make up the Red Bull Cola taste."
29 Comments, Comment or Ping
Joel Selby
This is unbelievably cool!! So simple, and so effective. (I’ve been wanting to see the Red Bull Cola ingredients all laid out like that since I started drinking it…)
Jul 12th, 2009
Alice
I love what they’re trying to do, but I have such a hard time reconciling the nude wood and gorgeous collection of ingredients with anything Red Bull-related. That can just doesn’t seem to belong in the middle of dried cloves, oranges, and…pine cones?
Jul 12th, 2009
Dan
I think that’s the point Alice. People don’t realise that the ingredients are natural, and they need to change that impression to drive sales.
Jul 13th, 2009
Chris Reinhard
Is there a specific reason they chose not to include a gram of cocaine?
Jul 13th, 2009
Neil Martin