Lovely Package

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Regular Coffee

October 4, 2012 | 7 Comments

Designed by Regular Coffee | Country: United States

“We are very excited about our latest venture, REGULAR COFFEE.  This startup company is a spin-off of our current and  successful company, Rowster Coffee.  By utilizing existing infrastructure we are taking boutique coffee to the masses at wholesale prices.

Why are we doing this?”

“Currently, there is a wide gap between low quality, cheap, mass produced coffee found in grocery stores, and ultra-specialty, expensive and fussy coffee at the top which is found only at a small roaster. Your choices are cheap, easy and low quality, or delicious yet expensive and difficult to obtain.

Through our innovative packaging, which is an experiment in modern design, we can now deliver larger quantities of the best, freshest coffee, grown on small farms at high altitude and roasted in small batches, to subscribers at a fraction of the price. Once we go live, the service will only be available through our website as a subscription to a limited number of subscribers. The bottom line is, customers will receive a month’s supply of coffee, delivered to their door, in our innovative tube packaging, for $20/month, which includes shipping. We have cut no corners on the sourcing, roasting and packaging of this product. It is coffee that we are proud to offer and would sell for 2 or 3 times the price by a specialty coffee roaster. We have produced a couple of amazing videos to help you understand and promote this concept. The first one, a stop-animation short can be viewed on our Kickstarter page.”


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7 Responses to “Regular Coffee”

  1. saccha
    October 5th, 2012 @ 4:48 am

    some posts are a really ugly

  2. Andrew
    October 5th, 2012 @ 8:56 am

    I want this! So simple. so… sexy!

  3. Jonathon Arntson
    October 6th, 2012 @ 10:18 am

    I love their packaging! I’ve already been planning what to with all my cylinders once the subscription service begins. Also, you should ask them for photos of their chilled coffees at Grand Rapid’s ArtPrize. The packaging for that was spectacular!

  4. Byron Gates Jr
    October 13th, 2012 @ 12:09 pm

    Great idea, great campaign, great graphics, I want to be a customer…b

  5. paul
    October 23rd, 2012 @ 7:43 am

    Uhh…shameless Field Notes ripoff anyone..?

  6. Josh Carter Super Artist
    October 29th, 2012 @ 7:35 pm

    I agree with Paul! Complete field notes rip off down to the futura bold.

  7. john
    March 5th, 2013 @ 3:38 pm

    Not futura bold. Also isn’t field notes a rip-off of every generic box and generic branding from the last 50 years? You can’t rip-off generic…

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