Designed by: PepsiCo Design & Innovation
Country: United States
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Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.
Discover the artisanal salt packaging design for Dama Blanca, a family project from Salinas of Cádiz. The design reflects the brand’s 3000-year history, authenticity and love for the sea, using natural materials and a sea-inspired palette.
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Marz Community Brewing introduces “BONG WATER,” a groundbreaking THC-infused sparkling water with 25mg of Delta-9 THC. This bold move blends craft brewing artistry with cannabis culture, offering an innovative drinking experience for those seeking a unique blend of refreshment and elevation.
Designed by: PepsiCo Design & Innovation
Country: United States
