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Rellana Hair

November 27, 2009 | 5 Comments


Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”


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5 Responses to “Rellana Hair”

  1. Michelle Lam
    November 28th, 2009 @ 3:26 am

    this made me giggle, which means GOOD JOB! :)

  2. Oliver
    November 28th, 2009 @ 7:31 am

    great … love it!

  3. dionysis
    November 30th, 2009 @ 4:45 pm

    that’s fun!

  4. veronika
    December 28th, 2009 @ 7:14 am

    Very interestingly! How dark blue and green hair are made???? :-)

  5. Popster
    May 26th, 2010 @ 1:17 pm

    Er, you mean perfect for knitted fake beards and wigs, right?

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Lovely Package

Curating the very best packaging design