Nov 27, 2009
Rellana Hair
Designed by Ogilvy & Mather Frankfurt | Country: Germany
“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”
4 Comments, Comment or Ping
Michelle Lam
this made me giggle, which means GOOD JOB!
Nov 28th, 2009
Oliver
great … love it!
Nov 28th, 2009
dionysis
that’s fun!
Nov 30th, 2009
veronika
Very interestingly! How dark blue and green hair are made????
Dec 28th, 2009
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