Rellana Hair
November 27, 2009 | 6 Comments
Designed by Ogilvy & Mather Frankfurt | Country: Germany
“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”
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6 Responses to “Rellana Hair”
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November 28th, 2009 @ 3:26 am
this made me giggle, which means GOOD JOB!
November 28th, 2009 @ 7:31 am
great … love it!
November 30th, 2009 @ 4:45 pm
that’s fun!
December 28th, 2009 @ 7:14 am
Very interestingly! How dark blue and green hair are made????
May 26th, 2010 @ 1:17 pm
Er, you mean perfect for knitted fake beards and wigs, right?
March 25th, 2011 @ 7:01 pm
[...] won’t see this yarn in the shop any time soon, but the packaging is soooo awesome, I couldn’t resist sharing [...]