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Rellana Hair

rellanahair

Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”

4 Comments, Comment or Ping

  1. this made me giggle, which means GOOD JOB! :)

  2. great … love it!

  3. that’s fun!

  4. veronika

    Very interestingly! How dark blue and green hair are made???? :-)

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