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Rethink Table Wine

August 26, 2010 | 5 Comments

Designed by Rethink | Country: Canada

“We created this self-promo campaign of “Table Wines” to showcase Rethink’s package design capabilities. The back of each label includes copy crafted to its particular variety of table, giving potential clients a taste of our personality, philosophy and sense of humour.

Copy on this version reads: At Rethink, we believe great package design is like a ping-pong table: it should inspire intense competition and heated dialogue. Not to mention the occasional fist pump and victory dance.

We think this theory is ready to make the leap from this jug to your product. To see what our package designers can create for you, give us a call. We’d love to sit down with you at our table.”


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5 Responses to “Rethink Table Wine”

  1. Neil
    August 26th, 2010 @ 8:19 am

    Nice idea… BUT it could have worked SO much harder…

    Loving the thought but why not move it on past just photographic shots of tables… ie poker table could be a green label with a hint of wood / cards / poker chips. More abstract and intriguing…

  2. Dave
    August 26th, 2010 @ 9:38 am

    Love the table idea, but the bottle shape and size reminds me of the containers usually used for maple syrup… which I find jarring when you put wine in it. (pun intended).

  3. Vittoria
    August 26th, 2010 @ 1:04 pm

    I like how simple the design is. I feel if they had added the wood/cards/poker chips to the poker table bottle it would have become too much and too difficult to follow a theme that ties all the bottles together.

  4. Billy
    August 27th, 2010 @ 2:18 am

    Great bottles, clean design, great use of typography and totally awesome, I really want to own this series of wines!

  5. Neil
    August 27th, 2010 @ 2:39 am

    Depends on the execution of it… used in a subtle way it would make it work much harder. I’m talking about removing the table image altogether and hinting towards tables through the design of the label, as opposed to plonking an image of a table on a label.

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