Designed by: PepsiCo Design & Innovation
Country: United States

Return of the Living Red

livingred1

Designed by Mash | Country: Australia

Mash has been involved with a variety of packaging and branding projects with Redheads Studio of McLaren Vale. At the top end of their fine wines is the ‘Return of the Living Red’. Packaging needed the usual unique Redheads touch. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small pack containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine and a deep red wax dipped bottle went with the old crime file folder to create one of our favorite wine packaging pieces.”

livingred2

livingred3

livingred4

Get the latest packaging design inspiration in your inbox:

Popular designs

Wanderers Vodka: A Blend of Nomadic Heritage and Modern Design

The spirit of freedom and adventure is encapsulated in the design of the Wanderers Vodka. Infused with steppe herbs, the complex flavor and unique aroma transport us straight to the vast plains of the Qazaqstan steppe, where nomad tribes traversed the land for thousands of years, shaping its history.

Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD

Discover how TOLD transformed the packaging of Saudi chocolate brand Fahda, creating an opulent unboxing experience with liquid gold lettering, cheetah iconography, and intricately embossed jungle landscapes. A luxury experience even before tasting the chocolate.

Designed by: PepsiCo Design & Innovation
Country: United States

Return of the Living Red

livingred1

livingred1

Designed by Mash | Country: Australia

Mash has been involved with a variety of packaging and branding projects with Redheads Studio of McLaren Vale. At the top end of their fine wines is the ‘Return of the Living Red’. Packaging needed the usual unique Redheads touch. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small pack containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine and a deep red wax dipped bottle went with the old crime file folder to create one of our favorite wine packaging pieces.”

livingred2

livingred3

livingred4

Previous slide
Next slide
Get the latest on packaging design in your inbox: