Lovely Package

Curating the very best packaging design


May 4, 2011 | 4 Comments

Designed by Matte | Country: The Netherlands

“Rituals is a mid-priced body and homecare brand established in the Netherlands. The company’s motto is to produce high quality nature inspired products inspired by eastern rituals at a relatively affordable price.

Rituals launched their first organic alcohol perfume collection crafted by the world’s best perfumers. We at Matte together with Rituals developed the packaging for the collection celebrating the fusion of nature, science and the ancient art of perfume making. The outcome is clean, contemporary, accessible luxury.”


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4 Responses to “Rituals”

  1. JT Potts
    May 4th, 2011 @ 9:00 am

    The product is well designed, looks “high quality” – good use of the wood on the bottle cap…reflects the goals and direction of the brand.


    The outer packaging seems disconnected from the brand image. At minimum, assume it was created to save on costs (only use of black and white) but could be more reflective of what is in side. Looks generic.

    The way the name “Rituals” is on the product and on the packaging is different – not consistent. A couple simple changes on the outer packaging would be recommended – help the brand identity and stand out on the shelf :)

    All the best!


  2. Timea Bradley
    May 4th, 2011 @ 10:07 am

    The square logo from the outer packaging is their main one and appears on all the products. I think the purity of white embossed stock works beautifully with the simplicity of the wood caps (looks like the embossing echoes the woodgrain also). I feel the packaging is in perfect harmony with the brand’s philosophy and is very well executed. Less is more in my opinion, especially considering it’s an organic product.

  3. Nikolay
    May 5th, 2011 @ 7:21 am
  4. Robert Renteia
    May 5th, 2011 @ 8:03 am

    Clean, simple & intelligent design. I’ve always enjoyed the combination of organic elements with minimal white design. Great job.

    If it smells as good as it looks, I’d buy it 😀

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Lovely Package

Curating the very best packaging design