Lovely Package

Curating the very best packaging design


July 2, 2011 | 11 Comments

Designed Anna Leushina | Country: Russia

“T-shirts are packaged into recycled beer bottles, the most popular drink in underground culture. The bottles are smashed to get the t-shirt out –according to an underground practice of fighting with bottles and using them like a self-defence device.

Like different beer types and music styles, shirts are divided into three types – soft, classic and dark. The illustration can be turned both up and down to look properly and symbolize an eternal circle.”


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11 Responses to “RockArsenal”

  1. jack
    July 3rd, 2011 @ 1:19 am

    Waste of materials..extra packaging..and shards of glass would be on your shirt when you break it so you need to wash it wasting water so overall it actually uses more resources than what it saves..the design on the bottle isn’t bad though..

  2. Michael
    July 4th, 2011 @ 2:19 am

    Nice design, nice idea, but not useful at all. I agree with Jack’s comments.
    How are the t-shirts supposed to be packed inside the bottles?

  3. mary
    July 4th, 2011 @ 4:36 am

    and the question remains… how does the t-shirt fit in the bottle?

  4. miro
    July 4th, 2011 @ 6:39 am

    Yeah, I agree, it looks cool but it sounds like the worst packaging idea ever and probably also a lawsuit waiting to happen once a shard flies into someones eye.

  5. Selektor
    July 4th, 2011 @ 9:05 am

    Agreed with jack’s comment, although the the glass bottle makes it intriguing, the purpose of packaging is a bit confusing. I think you could pack the shirt into a can, thus giving it the same “feel” and less waste of materials.
    Thanks for posting!

    July 6th, 2011 @ 6:14 am

    Great, but just one question: how to put the T-shirt inside the bottle?

  7. Ryoga
    July 6th, 2011 @ 8:31 am

    Анна, супер!
    Признавайтесь, как оказывается футболка в бутылке!?

  8. Emanoel
    July 6th, 2011 @ 2:45 pm

    They could use “fake” bottle, like the ones used in movies, made of organic non-chemical components. But still there’s the “how to put the tee inside” issue…

  9. Kristal
    August 31st, 2011 @ 2:25 pm

    A manufacturer could easily compress the tees to fit the bottles. Like those promo tees you soak in water. That would be my only solution. then they would have to decompress in the bottle by adding water. but the drying process would be interesting to figure out,

  10. Melanie McK
    September 10th, 2011 @ 8:27 am

    The newest form of violence disfiguring young Australians is being slashed by broken bottles and glasses, “Glassing”, makes this packaging idea very scary indeed. Another concept without assessing social nor environmental issues.

    October 13th, 2012 @ 10:13 am

    wow…wow…. nice :)

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Lovely Package

Curating the very best packaging design