Lovely Package

Curating the very best packaging design


September 9, 2015 | 1 Comment


Designed by Atipus | Country: Spain

“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.

The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”



One Response to “Rojalet”

  1. Daryl Woods
    September 22nd, 2015 @ 7:49 am

    Design is always more fascinating when there’s a story behind it. In this case, the design is just so drop-dead gorgeous, it also works entirely on its own.

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Lovely Package

Curating the very best packaging design