May 13, 2011 | No Comments
Designed by BrandOpus | Country: United Kingdom
“To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack for Rowse. The celebratory design will hit the shelves at the beginning of April and will be available for a month beyond the event. BrandOpus was tasked with creating a bespoke label for Rowse Limited Edition Royal Wedding British Honey that will be available in major supermarkets such as Morrisons and Tesco. The new iconic packaging features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage and quality dating back to 1938. Founder Tony Rowse started beekeeping in a small shed in Ewelme, Oxfordshire before turning his passion into a business. From humble beginnings the company has grown to become the country’s market leader in honey for which BrandOpus overhauled its identity and packaging last year.
Paul Taylor, creative director, BrandOpus says: “Royal wedding fever is definitely upon us and major British brands are capitalising on the feel good factor that the event invokes in the population’s psyche. For brands whose core values include Britishness this is surely the ultimate opportunity to reiterate their British origins.”