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Russell 6.26 17 Anniversary Barrel Aged Scotch Ale

July 7, 2012 | 1 Comment

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.

With the Russell 6.26 17 Anniversary Scotch Ale design we went with a quality typographic look, combined with a modern take on some heraldry elements that are part of Russell Brewing’s branding elements.

Colour wise we went with a light green tone print to contrast with the dark brown of the bottle and beer shade. A unique colour scheme for a beer label that we weren’t seeing too much of but that we thought worked well with this layout. It’s also fairly bright and stands out well on the shelves.”

Comments

One Response to “Russell 6.26 17 Anniversary Barrel Aged Scotch Ale”

  1. stephen
    July 8th, 2012 @ 3:30 pm

    yummy yummy !!

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