July 7, 2012 | 1 Comment
Designed by Atmosphere Design | Country: Canada
“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.
With the Russell 6.26 17 Anniversary Scotch Ale design we went with a quality typographic look, combined with a modern take on some heraldry elements that are part of Russell Brewing’s branding elements.
Colour wise we went with a light green tone print to contrast with the dark brown of the bottle and beer shade. A unique colour scheme for a beer label that we weren’t seeing too much of but that we thought worked well with this layout. It’s also fairly bright and stands out well on the shelves.”