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Safeway Fruit Sodas

May 8, 2009 | 6 Comments


Designed by Anthem | Country: United States

“As part of Safeway’s new Consumer Brands program, Anthem created a strategic point of difference on-shelf for their private label fruit sodas.

Previously lost among similarly designed brands, Safeway and Anthem developed a new cleaner, younger look that positions these cans far ahead of the pack and is making memorable impressions with shoppers.

Drawing from a more progressive European design influence, the new system removes the extra layers that have become common to CSDs and reduces each flavor down to its essence. Each can’s artwork is crisp and iconic, framed with parentheses that succinctly explain the can’s contents. Simple, bold and fun, the design appeals to parents and kids alike.

Like the soda on the inside, the cans themselves are refreshing, and their unified, consistent look offers an eye-catching presence in the soda aisle.”



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6 Responses to “Safeway Fruit Sodas”

  1. Eduardo Ascencio
    May 8th, 2009 @ 9:37 am

    muy buen trabajo, elegante.

  2. TMB
    May 8th, 2009 @ 10:59 am

    Screw calories! I’d buy these every day! I would look so cute drinking from those cans.

  3. Jake
    May 9th, 2009 @ 12:37 am

    i saw these at the super market today, and my friends were all like “that’s so sketchy” but i’m like, “no way! those logos are amazing!” the packaging is so simple and clean…

  4. ~ReXoFdArK~
    May 12th, 2009 @ 9:50 pm

    Very, very cool color. My favourite, Punch, unusual blue, the best

  5. casey
    June 15th, 2009 @ 12:51 pm

    ahh! the bold colors are wonderful.

  6. Ryan Thompson
    July 19th, 2009 @ 12:25 pm

    I wouldn’t say this if it were any other store, but they look like they’d be pukey-syrupy-sweet, like Safeway’s brand of “sugar-free” mineral water. 😐 I do like the labels, though.

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