Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Zoran Konjarski | Country: Australia | Font used: Neue Helvetica Black
“My concept to the bottle graphics were to move away from traditional beer graphics, and make the bottle design differentiate in the market by taking on an extreme modern and minimalist design. This almost sterile approach followed through into the packaging of the 2-pack and -pack varieties by packaging the beer in blister packs like pharmaceuticals. The blister packs were custom molded for the beer bottles.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Zoran Konjarski | Country: Australia | Font used: Neue Helvetica Black
“My concept to the bottle graphics were to move away from traditional beer graphics, and make the bottle design differentiate in the market by taking on an extreme modern and minimalist design. This almost sterile approach followed through into the packaging of the 2-pack and -pack varieties by packaging the beer in blister packs like pharmaceuticals. The blister packs were custom molded for the beer bottles.”
