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Curating the very best packaging design

Salomon Exo III Calf

October 10, 2010 | No Comments

Designed by Petar Pavlov | Country: Macedonia

“After seeing my Doritos Packaging Concept, Salomon gave me an opportunity to create a packaging design for one of their new products Exo III Calf (Compression tights for calves) and an In-Store Display for the entire Exo Sensifit Range.”

The compression tights were placed in such a manner to represent the letter “X” in the EXO logo. The product was kept in place by two knitted elastic bands.

When the product is removed, a hidden “X” becomes visible.

Many packagings have their size labeled on the back of the packaging. This makes it hard for the customer to find the right size instantly. That’s why I decided to place it on front. The proper size is underlined with a silver marker.

The dieline construction allows for the packaging to be folded and neatly closed upon purchase.


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Lovely Package

Curating the very best packaging design