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Salve

February 18, 2010 | 6 Comments

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Designed by À La Carte Design | Country: Brazil | Fonts: Vista Sans

“I will not spend the money for myself. I will rather spend it in special business on a no-profit-no-loss policy.” – Muhammad Yunus

The quote from Professor Dr. Muhammad Yunus, a Nobel Prize laureate and the developer of the term “social business”, summarizes well the process which guided the concept behind Salve (“Save” in Portuguese), a product conceived and branded by À La Carte Design and developed in joint with Acqua Incorp.

We’re living in an era in which philanthropy, eco-consciousness and well-being are increasingly present in each aspect of our daily lives. And the “Generation G” – G for “generosity” –, as pointed out by Trendwatching website, moves and is moved by this urge in doing the good, not only for the self, but for everyone else. And is precisely in this desire to do the good that “Salve” makes a call, turning the simple act of buying a bottle of water into a collaborative movement that helps to transform lives.

The identity follows  this concept, of collectiveness, compounded by a mosaic of icons representing positive attitudes which, albeit small, form a greater picture; the importance of small acts that realize great things together.

And to kick off this project, Instituto Criar will be the first institution to be benefited through the “Salve” water, with your donation. Take an action, take “Salve”.

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Comments

6 Responses to “Salve”

  1. Oliver
    February 18th, 2010 @ 1:37 am

    absolute beautiful … and the typo fits perfect – best I’ve seen for month

  2. Roberta
    February 18th, 2010 @ 4:45 am

    Hi, I am very proud to see this project made in my country, it is so amazing….I loved it!! Hugs!!

  3. Ben Requena
    February 18th, 2010 @ 6:21 am

    The icon collage is royalty free artwork from Shutterstock.com

  4. Joe Clark
    February 18th, 2010 @ 6:50 am

    The design is an obvious variant of those used in the Ishihara test for colour deficiency.

  5. Daisy Dalberto
    July 28th, 2010 @ 4:12 pm

    And Ishihara test is an obvius variant of a milk shake cup looked from top. What’s the problem?

  6. percy
    August 16th, 2012 @ 3:33 am

    What happened with this project? all links is down, somebody have some news?

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