Lovely Package

Curating the very best packaging design


December 26, 2011 | 12 Comments

Designed by Zuchna | Country: Poland

“The brief was to create packaging for sardines coming in 3 different varieties: sardines in tomato sauce, in olive oil and spring water. We wanted the look to be very minimal, modern and recognizable as one family of products – which was the main goal.”


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12 Responses to “Sardines”

  1. Lola
    December 26th, 2011 @ 8:55 am

    Cute, but… is that Times New Roman?

  2. Meg
    December 28th, 2011 @ 2:49 am

    There is something about sardines… they are always in such amazing packaging. I had the pleasure of receiving some authentically “Breton” sardines for Xmas, and the packaging is just to die for. And as they are like wine- better with age- something with a modern twist is so fun to come across later.

    These are so pretty!

  3. andi
    December 31st, 2011 @ 3:54 am

    These are lovely – they would make me buy sardines, which is something I don’t normally do.

    The circles push the eye to the boat where the beautifully simple line-caught message is unavoidable.

    Good work.

  4. Julie
    December 31st, 2011 @ 6:21 pm

    This design is fantastic. I love it! too pretty to crack open though! agree totally with andi’s comment – the boat draws the eye to the line. Love it.

  5. Maryline
    January 4th, 2012 @ 8:17 am

    Nice design. Unlike Paulig Coffee, “Sardines” is written and is big enough not to miss. There is the boat, and the fish scale/circles. And even if the design makes no sense, the form of the can is a standard sardines can.

  6. Mike
    January 14th, 2012 @ 10:32 am

    I have seen many creative product packages for different product but it’s the first time I am amazed about Sardines can design. Amazing! :)

  7. Almog
    January 15th, 2012 @ 3:48 am

    i’m sure these sardines love their new lovely home :)

  8. melanie gardner
    January 15th, 2012 @ 8:06 am

    I love it, so beautiful it would be difficult to open

    February 2nd, 2012 @ 9:56 am

    Adorable tins of sardines!

  10. Ana
    July 18th, 2012 @ 4:16 am

    This would definitely catch my eye in the aisle, especially the tomato one.
    Lovely design!

  11. Juan Antonio
    September 28th, 2012 @ 4:08 pm

    Great design!


  12. Moviles Libres Baratos
    October 21st, 2012 @ 7:24 am

    Quite funny!

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Lovely Package

Curating the very best packaging design