Sardines
December 26, 2011 | 12 Comments
Designed by Zuchna | Country: Poland
“The brief was to create packaging for sardines coming in 3 different varieties: sardines in tomato sauce, in olive oil and spring water. We wanted the look to be very minimal, modern and recognizable as one family of products – which was the main goal.”
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12 Responses to “Sardines”
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December 26th, 2011 @ 8:55 am
Cute, but… is that Times New Roman?
December 28th, 2011 @ 2:49 am
There is something about sardines… they are always in such amazing packaging. I had the pleasure of receiving some authentically “Breton” sardines for Xmas, and the packaging is just to die for. And as they are like wine- better with age- something with a modern twist is so fun to come across later.
These are so pretty!
December 31st, 2011 @ 3:54 am
These are lovely – they would make me buy sardines, which is something I don’t normally do.
The circles push the eye to the boat where the beautifully simple line-caught message is unavoidable.
Good work.
December 31st, 2011 @ 6:21 pm
This design is fantastic. I love it! too pretty to crack open though! agree totally with andi’s comment – the boat draws the eye to the line. Love it.
January 4th, 2012 @ 8:17 am
Nice design. Unlike Paulig Coffee, “Sardines” is written and is big enough not to miss. There is the boat, and the fish scale/circles. And even if the design makes no sense, the form of the can is a standard sardines can.
January 14th, 2012 @ 10:32 am
I have seen many creative product packages for different product but it’s the first time I am amazed about Sardines can design. Amazing!
January 15th, 2012 @ 3:48 am
i’m sure these sardines love their new lovely home
January 15th, 2012 @ 8:06 am
I love it, so beautiful it would be difficult to open
February 2nd, 2012 @ 9:56 am
Adorable tins of sardines!
July 18th, 2012 @ 4:16 am
This would definitely catch my eye in the aisle, especially the tomato one.
Lovely design!
September 28th, 2012 @ 4:08 pm
Great design!
Congratulations!
October 21st, 2012 @ 7:24 am
Quite funny!