February 2, 2010 | 7 Comments
Designed by Goodmorning Technology | Country: Denmark
“Scanwood is Denmark’s largest manufacturer of wooden kitchen appliances, selling their products in Denmark as well as the rest of Europe and the Middle East.
Scanwood’s CEO wanted to change the packaging to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials.
The story is now visible and understandable across all different markets and languages in a cool and appealing way. Giving the consumer an added experience when seeing the package and emphasizing nature by implying that the product almost grows straight out of the ground. This is combined with a new identity matching the product and the payoff: Designed in Denmark, made by Nature.”