Designed by: PepsiCo Design & Innovation
Country: United States

Scarlet Ridge

scarlet

Designed by brainCELLS | Country: Australia | Fonts used: Courier, FF Trixie, Adobe Garmond, FF Dot Matrix, Miss Robertson

“If Scarlet Ridge wasn’t a place, but a woman, what sort of woman would she be? Would she be a pin-up girl, a journalist, a seductress, a murderer?

The Scarlet Ridge wine label from Western Australia’s Harvey River Bridge Wines brings the story of Scarlet Ridge to life. The concept is derived from Miss Scarlet a fictional character from the board game Cluedo and telling her story through a range of wine labels. Each label will uncover a new aspect of Miss Scarlet’s personality like buidling a detectives suspect profile. The design of the label reflects this in its use of imagery and typography.

The label is printed on Fasson Estate 8 paper stock with a rolled laid texture, high build clear varnish to the playing card and a high build red silkscreen for the words ‘Scarlet Ridge’.”

Illustrations: Malcolm Lindsay @ Scribbles Illustration Studio.

Get the latest packaging design inspiration in your inbox:

Popular designs

Over the wave

This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Designed by: PepsiCo Design & Innovation
Country: United States

Scarlet Ridge

scarlet

scarlet

Designed by brainCELLS | Country: Australia | Fonts used: Courier, FF Trixie, Adobe Garmond, FF Dot Matrix, Miss Robertson

“If Scarlet Ridge wasn’t a place, but a woman, what sort of woman would she be? Would she be a pin-up girl, a journalist, a seductress, a murderer?

The Scarlet Ridge wine label from Western Australia’s Harvey River Bridge Wines brings the story of Scarlet Ridge to life. The concept is derived from Miss Scarlet a fictional character from the board game Cluedo and telling her story through a range of wine labels. Each label will uncover a new aspect of Miss Scarlet’s personality like buidling a detectives suspect profile. The design of the label reflects this in its use of imagery and typography.

The label is printed on Fasson Estate 8 paper stock with a rolled laid texture, high build clear varnish to the playing card and a high build red silkscreen for the words ‘Scarlet Ridge’.”

Illustrations: Malcolm Lindsay @ Scribbles Illustration Studio.

Explore more great package design

Get the latest on packaging design in your inbox: