February 27, 2010 | No Comments
“At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time , only to be felled 60 years later by prohibition.
When Vintner Andrew Mariani approached Nothing: Something: with a plan to revive the Dresel & Co. vineyard under the name of Scribe, he stressed the importance of their history. In contrast, he wanted to create a brand that would appeal to the fast growing market of younger, savvier premium wine enthusiasts . Competing brands using flashy design were alienating the market by obfuscating the quality of the product. In stark contrast, the Scribe direction uses only subtle, smart accents to deliver the point: a flipped trademark insiginia amidst a refined logo creates a subtle anti-corpoarte wink; traditional label design balances unusal formatting and stripped -down screenprinted bottles to reflect Scribe’s unusally no-nonsense approach. With a smart PR push, a luxurious catalog and an informative commerce-enabled website, the Scribe brand launched to pressing interest and success, selling out of its inagural release, signing important names to their membership program and inking deals with top-level distributors.”
Via Grapic ExchanGE
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