Sensis Condoms
February 3, 2010 | 3 Comments
Designed by Spring Design Partners | Country: United States
Define: Uncover white space opportunities and ensure appeal across multiple demographic segments for the launch of a new condom brand featuring break through application technology.
Develop: Shared consumer insights uncovered in our proprietary Design Insight Research™ process allowed us to creatively connect the functionality of the QuickStrips™ technology with the passionate Sensis™ brand.
Deliver: Our design solution utilizes continuous line movement to deliver an emotionally engaging brand design with iconic brand attributes.
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February 3rd, 2010 @ 7:36 am
I feel strange saying this, lol, but I love this package. Particularly the illustrations. They’re very well done without being too graphic or too cartoony.
February 5th, 2010 @ 2:38 am
The Sensis and QuikStrips are simple, solid logos and I love the idea of the ribbons. They describe the product, whilst protecting the eyes of minors who may see the box on its shelf.
Overall a win, but the tone of voice feels too sedate and a little clinical – like a tampon packet – I’d like to see the colours or typography turned up just a notch : )
May 2nd, 2012 @ 8:44 pm
look. wanted to use. hehehe