Lovely Package

Curating the very best packaging design

Sensis Condoms

February 3, 2010 | 3 Comments

sensis1

Designed by Spring Design Partners | Country: United States

Define: Uncover white space opportunities and ensure appeal across multiple demographic segments for the launch of a new condom brand featuring break through application technology.

Develop: Shared consumer insights uncovered in our proprietary Design Insight Research™ process allowed us to creatively connect the functionality of the QuickStrips™ technology with the passionate Sensis™ brand.

Deliver: Our design solution utilizes continuous line movement to deliver an emotionally engaging brand design with iconic brand attributes.

Comments

3 Responses to “Sensis Condoms”

  1. Kristan
    February 3rd, 2010 @ 7:36 am

    I feel strange saying this, lol, but I love this package. Particularly the illustrations. They’re very well done without being too graphic or too cartoony.

  2. Nick
    February 5th, 2010 @ 2:38 am

    The Sensis and QuikStrips are simple, solid logos and I love the idea of the ribbons. They describe the product, whilst protecting the eyes of minors who may see the box on its shelf.

    Overall a win, but the tone of voice feels too sedate and a little clinical – like a tampon packet – I’d like to see the colours or typography turned up just a notch : )

  3. khanhmtcn
    May 2nd, 2012 @ 8:44 pm

    look. wanted to use. hehehe

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