February 3, 2010 | 3 Comments
Designed by Spring Design Partners | Country: United States
Define: Uncover white space opportunities and ensure appeal across multiple demographic segments for the launch of a new condom brand featuring break through application technology.
Develop: Shared consumer insights uncovered in our proprietary Design Insight Research™ process allowed us to creatively connect the functionality of the QuickStrips™ technology with the passionate Sensis™ brand.
Deliver: Our design solution utilizes continuous line movement to deliver an emotionally engaging brand design with iconic brand attributes.