July 5, 2012 | 1 Comment
Designed by Turnstyle | Country: United States
“SEVEN Salon isn’t interested in feeling like a spa, or in making you look like your favorite celebrity. Instead, with music spun by a live DJ, complimentary barista bar, and lights over the cutting stations that provide a feeling a being “on stage,” it exudes a unique atmosphere of energy and vitality. The fashionable salon focuses on providing haircuts that defy trends by suiting a client’s distinctive facial structure and features best. SEVEN believes your hair is the most important thing you wear and that is says who you are as an individual.
WIth plans to expand its influence by taking its robust line of 25 hair care products national, SEVEN partnered with Turnstyle to reinvigorate their brand identity and product packaging to more closely capture the essence of its stylish salon experience. The large san-serif numeral 7 logo, with its bold diagonal stroke bisecting the package, exudes a sense of confidence. Minimal, modern typographic titling and a limited black, white and metallic color-palette evoke a sense of fashion luxury. Boxes unify and enhance the on-shelf presence and further create a sense of premium sophistication.”