Lovely Package

Curating the very best packaging design


April 3, 2011 | 3 Comments

Designed by New Deal Design | Country: United States

“The packaging we created for Sifteo is a playful and communicative showcase for the young company’s first-ever product. A distinctive design language drawn from iconic dance step patterns mirrors the interaction of the Cubes and provides an element of storytelling. A shimmering arrangement of stylized Cubes is printed on the packaging with a spot-UV finish; showing the cubes in motion with dashed arrows illustrating their next move.

Graphics are purposefully layered throughout the Starter Kit packaging to provide cues to the user of the contents within. A large clear window in the sleeve reveals the Cubes. As you slide off the sleeve you are presented with a Wi-Fi dongle and a quick-start card. Removing the quick-start card reveals the Cubes dock. Behind interfolded paper additional items are stored – cables and charger. Fun and lively color pops reinforce the playful branding of Sifteo and serve as a visual contrast for the individual Cubes displayed. This process of discovery is geared to simplify the introduction of the first-of-its-kind fun device.”


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3 Responses to “Sifteo”

  1. Regis Frey
    April 3rd, 2011 @ 9:16 pm

    As graphically pleasing that packaging may be it fails to communicate what the product is. With a new category like this it is important for the packaging to give the consumer a sense of what it is. Screen-printed plastic transparent screen protectors depicting a game in play, Pixel art from the games you can play on the systems, or even just the words ‘game’ or ‘play’ on the box would give a much better sense of what the product is.

  2. Eduardo Carvalho
    April 4th, 2011 @ 11:24 am

    I completely agree with Regis. Good form, but weak function. There must be always present the idea of effectiveness before reaching the final product, to prevent communication gaps like this.

    Nice try, nevertheless.

  3. Wandering Along
    April 6th, 2011 @ 7:00 am

    Just saw some of these on ebay… didn’t say if they came in the packaging or not.

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Lovely Package

Curating the very best packaging design