Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
