January 5, 2009 | 2 Comments
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”