Lovely Package

Curating the very best packaging design

Skruf Moist Snuff

January 5, 2009 | 2 Comments


Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica

Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.

Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.

Outcome: Substantial increase in sales despite the declining market.”



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2 Responses to “Skruf Moist Snuff”

  1. Benjamin Roome
    March 10th, 2009 @ 4:29 am

    I love this design. It breaks out of the box compared to other Snus retailers. I just wish they sold it here, I love General snus.

  2. Phil
    August 12th, 2009 @ 9:07 am

    Just beautiful! Product design at its best.

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