Skruf Moist Snuff

Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica

“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.

Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.

Outcome: Substantial increase in sales despite the declining market.”