SmartWater

May 20, 2012 | 2 Comments

“Under the creative direction of Neil Kraft, I designed the glass bottle. The bottle design elevated Smartwater’s positioning as a stylish and aspirational brand with prominent placement and distribution at trendy restaurants and hotels in the Atlanta and Los Angeles vicinities.

I maintained a simplistic and clean design while maintaining key Smartwater brand cues including the signature water drop. The design was received so well that distribution now extends to the New York City metropolitan area.”

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2 Responses to “SmartWater”

neil KRAFT
May 21st, 2012 @ 8:32 am

Congrats Bo. thanks to the whole Kraftworksnyc.com staff who worked hard on the project.
Bo
May 24th, 2012 @ 5:35 pm

Thanks Neil. You are the best!

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