Lovely Package

Curating the very best packaging design

Sofi Bath Bombs

February 7, 2012 | 6 Comments

Designed by Popular Bruketa & Žinić OM | Country: Serbia

“Sofi, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing on the manual production, the quality of the resources as well as of the final products is something we kept in mind while designing the new packaging for their bath bombs.

We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points, which was one of the client’s requests.

In addition to the previous, this way of typography usage in creating packaging design is not so common within the Serbian market, which makes it more differentiated when it comes to competition. While creating the typography characters, we tried to add a particular handmade touch to it, which is a characteristic of the entire range of Sofi organic products.”



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6 Responses to “Sofi Bath Bombs”

  1. mary
    February 8th, 2012 @ 3:55 am

    if these soaps smell half as good as the packaging, i’d buy them. this is crazy good!

  2. Selektor
    February 8th, 2012 @ 9:05 am

    Very playful and attractive use of typography, definitely a good packaging

  3. Prerna Bhaskar-Jebens
    February 11th, 2012 @ 3:39 pm

    Im so attracted to this design! This is really well developed.

  4. tom
    March 15th, 2012 @ 3:45 am

    Bruketa & Žinić are not from Serbia, but Croatia!!!

  5. Stephanie
    January 19th, 2015 @ 10:00 am

    Wow ! One of the most beautiful packaging i’ve ever seen, amazing job ! XO

  6. Inkable Label Co.
    May 28th, 2015 @ 1:34 am

    Simply stunning. Delicious, fun packaging… The gold foil on the labels and the gold cans make this set truly elegant.

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Lovely Package

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