October 3, 2010 | No Comments
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“Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, arrives then as the revival of bottled tea — offering five formulas that balance ancient wisdom with modern taste.
The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for Sokenbicha to grow into new markets authentically, consistently, and powerfully, without being lost in translation.”
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