Lovely Package

Curating the very best packaging design


July 8, 2010 | 7 Comments

Designed by Eduardo del Fraile | Country: Spain

A variety of salts of mass consumption, the containers of which can be distinguished by the initials of each salt flavour. These initials are inspired in the periodic table of elements.”


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7 Responses to “SosoFactory”

  1. Mike Dohrn
    July 8th, 2010 @ 12:36 pm

    This looks absolutely terrible. No communication is made about the contents of each can. If it’s being bought in the box, it will never be purchased because that thing is so yawningly boring that I don’t see how it could possibly catch anybody’s attention unless they’re specifically coming for it.

    It’s very clean, that’s not the problem, it’s a simple lack of meaningful information both on the can and the box. The periodic table letters are far too large for their boxes for both Pm and Me, another great case where seriously, Helvetica is *not* a good choice. This project reflects an emphasis of packaging over content. An aside, the text in all the boxes on the box is in English, but the symbol for “five peppers” is Pi? Sounds like a lost-in-translation moment.

  2. Victor Zuniga
    July 8th, 2010 @ 12:45 pm

    My girlfriend usually ignores me when it comes to graphic design stuff… But being a bio-chem nerd she totally loved this.

    I’m curious, what flavors of salt are they?

  3. Christina
    July 11th, 2010 @ 11:27 am

    Yes, I agree with Mike Dohrn. Although a (slightly) original concept, the actual conception leaves much to be desired. I don’t understand the color choice at all; it doesn’t convey the properties of the type of salt at all.

    To me, this packaging series is nothing more than an example of trying too hard to be modern.

  4. Punsai
    July 12th, 2010 @ 8:01 am

    hi mike dohrn and christina. yeah i see where you’re coming from.

    i think it looks okay, though. but yeah, very confusing.

    as for Pi for peppers, i think it’s for “pimiento”, which i think is spanish for peppers :-)

  5. Punsai
    July 12th, 2010 @ 8:03 am

    lots of flavor properties (as it seems) that coulve been explored for design ideas/elements.

  6. cristina morais
    July 13th, 2010 @ 8:35 am

    Eu gosto bastante disto.

  7. mediumstudio
    July 15th, 2010 @ 6:59 am

    love it – where do you clients like this ; ) iI couldn’t sell that even if my client wanted it!

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Lovely Package

Curating the very best packaging design