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Curating the very best packaging design

Southern Comfort

May 27, 2010 | 2 Comments

Designed by Cue Inc. | Country: United States

“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.

From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”


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2 Responses to “Southern Comfort”

  1. Ben
    May 27th, 2010 @ 12:35 pm

    I’m a massive fan of this update!

  2. Brinley Cox
    April 7th, 2014 @ 11:43 am

    How and where can I purchase Southern Comfort 100 in the UK?

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Lovely Package

Curating the very best packaging design