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Soy Mamelle

August 4, 2010 | 11 Comments

Designed by KIAN | Country: Russia

“The KIAN brand agency took on the process of naming, formulating a creative brand concept, and creating the package shape. Soy milk “Soy mamelle” is a 100% vegetative product. It is a source of high grade fiber and calcium, containing no cholesterol and a proven ability to actually lower cholesterol levels in the human body.

The developed concept of the package shape resembled an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and décor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health.

The package can be made of a PET or a glass. It has convenient lid and leans on a 3 legs. This finding has tremendous potential for improvement of brand identity in POS-materials and nonstandard equipment trading.”


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11 Responses to “Soy Mamelle”

  1. Jesse Hamilton
    August 4th, 2010 @ 1:10 pm

    That’s hilarious. I hope they can pull it off. Might need a ridge up near the top to help you hold onto it though.

  2. akrok design
    August 4th, 2010 @ 6:50 pm

    1st the talk about the product is “all natural” and “hi-tech” then 2nd is the talk about the package it self, eh. PET. it’s 2010. Glass might be better but it’s heavy.
    Other solution would be great. Like biodegradable.

  3. Christina
    August 4th, 2010 @ 6:52 pm

    Incredible use of creativity. I love it.

  4. Nishant Fadnavis
    August 4th, 2010 @ 10:24 pm

    Awesome! Just simply f***in awesome!

  5. iñigo escodín
    August 5th, 2010 @ 9:21 am

    really a lovely work. Very creative i love it

  6. Guga
    August 5th, 2010 @ 10:54 am

    This is just great!

  7. Carlos R
    August 6th, 2010 @ 9:27 am

    Aesthetic design=beautiful

    For Distribution in terms of being green = disgusting
    you’d be shipping at least 50%emptyspace

  8. Ryan
    August 6th, 2010 @ 12:56 pm

    This is marvelous! I wouldn’t want to throw these away.

  9. hatti
    August 7th, 2010 @ 5:24 am

    love the design but agree with jesse, might be a bit hard to hold so a ridge near the top would be handy!

    also prefer the coloured white bottle than the clear.

  10. Rebecca
    August 25th, 2010 @ 2:31 pm


    In addition to Carlos R: There needs to be some way to stack these… :)

  11. hojjat
    August 2nd, 2015 @ 8:15 am

    please say: is that milk bottle material pet or glass or polyethylen ?
    Thank you

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