Lovely Package

Curating the very best packaging design

Spirit Tree

February 7, 2014 | 1 Comment

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Comments

One Response to “Spirit Tree”

  1. Philip Palmer
    February 7th, 2014 @ 8:30 am

    Clean and tasteful. Impressive!

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors

  • Refine PackagingDesign your own custom boxes and packaging with Refine Packaging. They produce custom packaging for Adidas, T-Mobile, Ticketmaster, Old Spice, MetLife, Pandora, and many other businesses nationwide. Contact them to get a free quote!

  • Web Hosting

    • Media Temple Hosting