Designed by: PepsiCo Design & Innovation
Country: United States

Splenda

splenda

Designed by Anchalee Chambundabongse | Country: United States

“It’s always pretty fun for me to work on “sweet” products like Splenda because there’s so much room for personality to come through. The playful script of the wordmark, combined with bright colors and a whimsical pattern convey the happy, lighthearted qualities of the product. And not only do the sparkles and pattern reinforce the physical features of Splenda, but they also serve as visual cues to the lightness and no-calorie aspects of this product compared to regular sugar.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design

“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”

Mar de Anemonas – Underwater Aged Wine

Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.

Designed by: PepsiCo Design & Innovation
Country: United States

Splenda

splenda

splenda

Designed by Anchalee Chambundabongse | Country: United States

“It’s always pretty fun for me to work on “sweet” products like Splenda because there’s so much room for personality to come through. The playful script of the wordmark, combined with bright colors and a whimsical pattern convey the happy, lighthearted qualities of the product. And not only do the sparkles and pattern reinforce the physical features of Splenda, but they also serve as visual cues to the lightness and no-calorie aspects of this product compared to regular sugar.”

Previous slide
Next slide
Get the latest on packaging design in your inbox: