Lovely Package

Curating the very best packaging design


April 9, 2010 | 8 Comments


Designed by Anchalee Chambundabongse | Country: United States

“It’s always pretty fun for me to work on “sweet” products like Splenda because there’s so much room for personality to come through. The playful script of the wordmark, combined with bright colors and a whimsical pattern convey the happy, lighthearted qualities of the product. And not only do the sparkles and pattern reinforce the physical features of Splenda, but they also serve as visual cues to the lightness and no-calorie aspects of this product compared to regular sugar.”


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8 Responses to “Splenda”

  1. Bill B
    April 9th, 2010 @ 7:17 am

    This is gorgeous, very well done. It encompasses the vintage with the new. Love it.

  2. Christina
    April 9th, 2010 @ 7:45 am

    I really like the vintage feel it has.

  3. Adam T.
    April 9th, 2010 @ 9:11 am

    Hmm, anyone else think this looks like a dishwasher detergent box? I wouldn’t want to get those mixed up. :-)

  4. Kristan
    April 9th, 2010 @ 9:40 am

    Love it! I love the Bewitched, 50s feel. So sugary and sweet and simple. Very retro without looking old or unoriginal.

  5. Chris
    April 9th, 2010 @ 3:18 pm

    Anyone know the name of the script typeface?

  6. Tatum
    April 9th, 2010 @ 3:30 pm

    Love Love Love it even though there is a little bit of the dishwasher detergent feel, I think the size and shape of the box is why it feels that way…

  7. jarhead
    April 9th, 2010 @ 5:59 pm

    i think this is perfect. stunning type. amazing color. beautiful work.

  8. Vicki
    April 17th, 2010 @ 10:13 am

    Agree that it looks like a detergent box, the circular pattern, ‘sparkles’ and box shape all give that impression.

    However, the colour choices and overall design are gorgeous!

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Lovely Package

Curating the very best packaging design