October 5, 2009 | 2 Comments
Designed by Paul Bennett | Country: United States
“For the Sputnik Vodka redesign, the key was to mark the historic moment in 1957 when the Russians beat the USA in the space race and successfully launched the first man made object into space.
The combination of contemporary and retro Russian graphic art provides a simple platform for the brands core equities to tell this romantic story. The space ship and orbiting Sputnik satellite provide the drama” says Sputnik designer Paul Bennett who conceived the design during his time at the Brand Union, London.
During my 12 year career in product branding this still ranks as one my favourite pieces.”