Designed by: PepsiCo Design & Innovation
Country: United States
Designed by WORK Labs | Country: United States
“When a law firm came to us to design their holiday wine gift, we decided to employ them as writers on their own project. Lawyers tend to nitpick the details, so we wanted to be sure their holiday greeting was 100% legitimate, so we had them write a bit of copy to clarify what “Season’s Greetings” means. Screen printed with metallic silver ink on standard black winte bags, we achieved an economic and appropriate holiday gift.”
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Explore the vibrant, lemon-inspired design of Limonera, a canned caipivodka. Its packaging emphasizes the drink’s natural quality, fresh ingredients, and unique preparation process, all wrapped in a visually appealing, humorously themed project.
Budweiser introduces a limited edition beer bottle for the lunar new year, embracing Vietnamese traditions. The design incorporates the zodiac animal and vibrant colours, symbolising luck and prosperity, making it a perfect gifting choice.
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
JDO has designed the vibrant visual identity for Cucina Moderna’s new super-premium pasta sauces. The visual identity reflects the balance between respecting tradition and celebrating the evolution of Italian cuisine.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by WORK Labs | Country: United States
“When a law firm came to us to design their holiday wine gift, we decided to employ them as writers on their own project. Lawyers tend to nitpick the details, so we wanted to be sure their holiday greeting was 100% legitimate, so we had them write a bit of copy to clarify what “Season’s Greetings” means. Screen printed with metallic silver ink on standard black winte bags, we achieved an economic and appropriate holiday gift.”
