Stiegl Beer
August 24, 2009 | 3 Comments
Designed by Skinny Ships | Country: United States
“Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.
Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew.”
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3 Responses to “Stiegl Beer”
Your Comment
August 24th, 2009 @ 11:33 am
Very smart, nice use of the red and grey and manages to balance old and new very well.
August 24th, 2009 @ 11:18 pm
beautiful design – clean with good colors
August 25th, 2009 @ 12:03 am
Now that’s how you redesign a label. Pass me one.