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Stiegl Beer

August 24, 2009 | 3 Comments

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Designed by Skinny Ships | Country: United States

“Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.

Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew.”

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Comments

3 Responses to “Stiegl Beer”

  1. Gareth Coxon - Dot Design
    August 24th, 2009 @ 11:33 am

    Very smart, nice use of the red and grey and manages to balance old and new very well.

  2. Oliver
    August 24th, 2009 @ 11:18 pm

    beautiful design – clean with good colors

  3. Chuck Spidell
    August 25th, 2009 @ 12:03 am

    Now that’s how you redesign a label. Pass me one.

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