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STIGA Table Tennis

February 27, 2013 | 1 Comment

Designed by STIGA Sports | Country: Sweden

“The focus and idea was to appeal a younger target group to table tennis, since it has been a conservative sport in its look and appearance for years. So we started by changing the colors on the rubber of the table tennis bat to more brighter and colored rubbers. And then the table tennis bat itself became a part of the selling package by strict white and transparency. So the consumer directly can see that the table tennis sport have become more modern.”

Comments

One Response to “STIGA Table Tennis”

  1. Bilal from Madovar Packaging
    February 27th, 2013 @ 11:14 am

    What a great idea. It’s important for Tiga to renew their identity. It will be good for them and for tennis table.

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