Lovely Package

Curating the very best packaging design

Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”


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5 Responses to “Student Work – Academy of Art University”

  1. Selektor
    July 20th, 2011 @ 1:15 pm

    Beautiful work!

  2. Steve
    July 21st, 2011 @ 9:29 am

    these are great. i want to buy them all right now!

  3. Danelle
    July 27th, 2011 @ 9:18 am

    Lovely. This is an impressive project!

  4. Radha
    August 25th, 2011 @ 10:10 pm

    Wow, those are really nice packages! I’m currently attending the Academy of Art University and is very inspired by your creation! Thanks for sharing.

  5. Ricky
    February 15th, 2012 @ 9:38 am

    Amazing! I love everything from this project.

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