July 14, 2009 | 7 Comments
Adam Paterson and Santi Tonsukha, students from the Royal College of Art have sent us in some images of their latest project ‘GrowYourOwn’, packaging for fruit and vegetable seeds for novice gardeners. This range of packaging works extremely well, the combination of clean attractive graphics with simple sustainable materials compliment how well each individual piece fulfils its purpose perfectly. Having won the ‘In-Book’ award for the D&AD student Awards 2009 we are eagerly awaiting their forthcoming projects.
Designers’ own words:
‘A single piece of 100% recycled corrugated cardboard is the package.
Research showed that users didn’t use all the seeds in a pack at once.
The new packaging is easily re-sealable. Insights also suggested that
an allotment grower generally doesn’t want to grow/eat a large number
of crops of the same variety. The new packaging can hold a variety of
seeds, separately, in one pack, utilizing the corrugated structure of
the cardboard as natural dividers.
With previous seed packaging, distributing the seeds evenly from the
pack was very hard. By using the corrugated structure the seeds are
held in thin rows, which are the perfect ‘v’ shape to allow them to be
very easily and controllably shaken out.
It can be tedious and boring laying out rows of seeds whilst trying to
maintain equal spacing. The new measuring tape style, which the DIY
savvy customer can easily relate, makes it much quicker and easier.
The tape, with its embedded seeds, has 10 cm markers on it, making it
easy to simply pull out the desired length, tear it off and lay it in
The packaging for bulbs is reminiscent of brown paper sacks, creating
a mental link with what the consumer is used to seeing/buying the
fully-grown vegetable in.
The natural matte colour and aesthetic of the cardboard creates visual
differentiation from the other packages that present too much
information and can be overwhelming and intimidating as a result.’