Student Work – Adrián Froufe

March 8, 2012 | 10 Comments

“100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers and tries to improve the quality of the products we consume in our day to day lives.”

“In addition, we have sought to give this brand a new and attractive aesthetic component that breaks with the classic image of organic and environmentally friendly products.”

“All packaging of 100×100, except for the obvious elements, is made of the same material: corrugated cardboard, to which the seeds of various herbs are added in the manufacturing process.”

“When the container is no longer useful, it can be planted and the seeds will sproud. Thus, the idea of recycling takes on a different dimension to the traditional: From our waste we can generate life.”

Comments

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10 Responses to “Student Work – Adrián Froufe”

David Renshaw
March 8th, 2012 @ 1:13 pm

Honestly? I know people only come on here and say how wonderful everything is when it features cardboard, Helvetica and loads of white space…but this kind of design leaves me feeling cold. This is not out of the box thinking. It’s boring, predictable and very easy.
100×100? How about Boring san serif + cardboard + white= job done.
snore.
Jordan
March 8th, 2012 @ 3:09 pm

Great job on the box design. The die cuts are very creative! Great work on the graphic design element as well!
Ilocine
March 9th, 2012 @ 2:13 am

seeds in the cardbox to be planted anywhere? good idea if the container remains in its production region, otherwise it’s another environmental disaster: the introduction of plants in places where they are not supposed to grow and create a imbalance with the local flora
mary
March 9th, 2012 @ 8:08 am

why do people insist on using “gr” or “grms” as abbreviation for grams? it’s just g.
mary
March 9th, 2012 @ 8:10 am

the same goes for hour and meter. hr, hrs, mt, mtrs. why try to complicate something easy?
Mike
March 14th, 2012 @ 2:33 am

That bottle looks absolutely cool. However, I think the lecce/milk is quite expensive compared to other alternatives. But i guess it can always be refilled 😉
Carlos
March 25th, 2012 @ 11:01 am

Mary, the abbreviation thing is because it’s the way it is in Spanish. The whole work is in Spanish. If you read “100×100″ what you say is”cien por cien”, which is the way you say “a houndred percent” in Spanish. A word play in Spanish, in the end.
Carlos
March 25th, 2012 @ 11:04 am

I know that i said the word “Spanish” a hundred times, sorry 😛
Carlos
March 26th, 2012 @ 4:15 am

Mary, this work is in Spanish, so the abbreviations are in in this laguage too. That’s all.
Yoli
June 18th, 2012 @ 9:43 pm

I love the bottle, absolutely love it.