Lovely Package

Curating the very best packaging design

Student Work – Aileen Barrameda

August 23, 2009 | 3 Comments


Designed by Aileen Barrameda | Country: United States

“The packaging is for Buzzy’s, a boutique gourmet candy shop that targets women. They wanted a feminine approach in selling their best selling line of peanut brittle, which includes original, white chocolate dipped, milk chocolate dipped, and dark chocolate dipped.  Buzzy’s uses 7 ingredients to make their original peanut brittle recipe.

I approached the design with the idea of “simple ingredients made with love,” using romance to woo women. The line of packaging tells a story of peanut meeting sugar and how their relationship develops into the 4 stages of love: attraction (original), romance (white chocolate), passion (milk chocolate), and intimacy (dark chocolate). Since the packaging is about a story unfolding, the packaging has a preforrated tab to reveal the bright red lining–a color associated with love, passion, and romance. The die cuts give a glimps of the product and are associated with the line graphics per assortment.”



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3 Responses to “Student Work – Aileen Barrameda”

  1. Vanessa
    June 29th, 2010 @ 2:26 pm

    Amazing!!!!!!!! A design very interesting… congratulations

  2. 未东
    July 28th, 2010 @ 3:00 am


  3. Chris D
    January 20th, 2011 @ 10:38 am

    The design makes me want to eat all the peanut brittle I can handle. Looks amazing!

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Lovely Package

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