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Student Work – Alex Sophocles

October 14, 2011 | 9 Comments

Designed by Alex Sophocles | Country: United States

“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”


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9 Responses to “Student Work – Alex Sophocles”

  1. Fanny Nordmark
    October 14th, 2011 @ 10:55 am

    Beautiful work! Great attention to details and nice use of typography.

  2. Daniel
    October 15th, 2011 @ 12:41 am

    It’s a nice packaging, but I quite fail to see how it has somehow become more intellectual (“higher brow”) in process.

  3. Meg
    October 15th, 2011 @ 11:56 am

    I want this!

  4. Linda
    October 15th, 2011 @ 1:18 pm

    This redesign is gorgeous! Great job!

  5. Meredith
    October 17th, 2011 @ 12:01 am

    I am wondering……if this is supposed to be a box for storage of the pens and ink the fabric is going to look horrible Very soon! If the box is intended to be discarded I guess its ok…

    The bottles should be stored up right and might have had a little compartment in the box to keep them from spilling even a removable tray would work. The blotter is bound to transfer ink to that fabric background too.

    The presentation is attractive but not very practical. An artisan would notice that immediately. Nice presentation though.

  6. Meredith
    October 17th, 2011 @ 12:02 am

    also the bottles are packaged upside down if you carry the box using the handle.

  7. Olga
    October 17th, 2011 @ 8:29 am


  8. Jordan
    October 17th, 2011 @ 10:59 am

    I think the packaging looks great! My only concern is when you package something with wood it adds a high cost to the overall price of the product.

  9. Ronin Wood
    October 20th, 2011 @ 7:49 am

    This is amazing. Though you got the credits wrong. This is solely alex.

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