Student Work – Amrita Marino

May 26, 2010 | 4 Comments

“This project’s purpose was to take a product from a 99 cent store and repackage it as a luxury brand. I chose a toothpick for the project. My research indicated that the toothpick used to be a luxury item in Europe during the renaissance and simply created a brand based on that idea. I selected the name Princess and the Pick as a tangential reference to the Princess and the Pea, the fairy tale by Hans Christian Andersen. The basic story is that of an Italian princess and her marriage dowry that consisted of scented toothpicks. This heritage is still continued in the brand today.”

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