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Student Work – Anders Drage

June 18, 2012 | 14 Comments

Designed by Anders Drage | Country: Norway

“I love milk.

But unfortunately milk never tastes the same outside Norway. I needed to make my self a problem I could solve. I wanted to make norwegian milk available outside of Norway, but I love the packaging design of high-end alcohol products. The brand Voss have had great success with their norwegian water internationally, so why not make an exclusive norwegian milk?

So how would a exclusive milk from the mountains of Norway look like, if it was to be sold internationally? The solution gives you a warm and good vintage feeling, while maintaining the exclusive look. The typeface that “Mountain Milk” is set in reflects the roots of Norway, and the image that is revealed after you’ve had a glass gives you a picture of the nature in Norway.”

Comments

14 Responses to “Student Work – Anders Drage”

  1. Ignacio Meza
    June 18th, 2012 @ 9:51 am

    Beautiful clean and modern Norwegian Milk!

  2. Jordan
    June 18th, 2012 @ 1:27 pm

    I like the bottle, typeface, and overall look for the design. The only think I’m unsure about is the picture inside the bottle. I would also would like to see the other side to see how the information was place on the back.

  3. Chris W
    June 18th, 2012 @ 3:54 pm

    I love this packaging although the show through image let’s it down for me. If they can sell bottled water for a fortune maybe it’s milk’s turn now!

  4. a.gilbo
    June 19th, 2012 @ 8:59 am

    love it!

  5. mary
    June 19th, 2012 @ 9:52 am

    i’m really loving the Mi ligature

  6. Greg
    June 19th, 2012 @ 10:11 am

    Wow! Absolutely beautiful work. Extremely well done.

  7. Anders Drage
    June 19th, 2012 @ 10:34 am

    Chris & Jordan:

    Check it out on behance to see more views, they dropped some of them here:)

    http://www.behance.net/gallery/Tine-Melk-Mountain-Milk/4262213

  8. Thomas Adcock
    June 20th, 2012 @ 9:45 am

    Beautiful type, bottle, and concept. However, the image inside devalues the design. Bottle water can get away with it, because the water actually acts as a magnifier that creates an array of colors. Placed in the milk, the image has no other function than to look awkward as you begin to drink. Oh, and did i mention BEAUTIFUL TYPE!

  9. akrok design
    June 20th, 2012 @ 10:35 am

    looks good when full, but nasty half empty.

  10. AlessVill.
    June 21st, 2012 @ 7:52 am

    I think it is a really nice packaging made on bottle. I hope it gets a long life to be used not just to bo exposed. I remind myself when i was a chid at my twon taken the milk bottles to a shop to get some money to expend on cards & sweets. I was so nice to a child life, nowadays it is so trash and brik at least. Sorry by my bad english. And welldone, fight for it ;-)

  11. Miles
    June 22nd, 2012 @ 4:35 pm

    Nice typography and minimal aesthetic, but is it appropriate for milk? Liking alcohol branding is fine, but making milk feel “premium” seems like a strange choice. Would this sell, or is this just design-for-design’s-sake regardless of how nice it looks?

  12. Shane Durnford Design
    June 23rd, 2012 @ 9:14 am

    Just enough. Lovely

  13. memekode
    July 11th, 2012 @ 9:36 am

    The design is fantastic! But I agree that the image showing trough is a bit much. I like the clean design of the bottle. Wonderful work.

  14. nice picture friendly, je kiff!
    March 31st, 2014 @ 5:00 am

    i love it

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