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Student Work – Andreas Fossheim

February 28, 2010 | 3 Comments


Designed by Andreas Fossheim | Country: Norway | Font: Metroscript (modified)

“Last year I finished my graphic design studies at Westerdals School of Communication (Norway). For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?»  Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity.  The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.”



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3 Responses to “Student Work – Andreas Fossheim”

  1. Stefan Vasilev
    February 28th, 2010 @ 2:42 pm

    Very cool design, Andreas! The first version of the designs, as well as the naming and the overall idea of trying to design this is very good :) Cheers!

  2. Greg Walters
    March 1st, 2010 @ 10:31 am

    I commend you on picking a very timely subject for your project. With the current change in views towards cannabis in both Europe and the United States this may be a new product category coming soon. I do have to admit though that when I first saw your packaging I first thought of either air fresheners or a women’s hygiene product before I read your description. I would think that packaging for this product category would follow more of a direction already established by the cigarette and alcohol industries?

  3. hatti
    March 4th, 2010 @ 11:53 am

    This is basically the same comment as above but when i first saw them i thought they were a women’s product.

    But definite kudos on the subject, i like the concept

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