Lovely Package

Curating the very best packaging design

Student Work – Andrew Matveev

March 17, 2010 | 4 Comments


Designed by Andrew Matveev | Country: Canada

“The purpose of the project is to redesign the packaging and identity for this brand, in order to advance into a larger market, and compete with eye catching supermarket product designs. The product is currently being sold locally by vendors, and markets, and in order to begin its sales in a larger retail outlet, the product needed a face lift. We needed to create a design which would bring the product into the future. It would also need to be portable, flexible in sizes, stackable on shelves and able to ship in large quantities. The idea was not to just sell beans, but to sell it as a mix, which would include a recipe book with 2 recipes (Hillbilly Chilli, and Hillbilly Bean Soup) and promotional information. The idea is to revamp the companies look to prepare it for a larger market, while keeping in mind the details of product management.”



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4 Responses to “Student Work – Andrew Matveev”

  1. Christina
    March 17th, 2010 @ 1:45 pm

    Really nice. It shows you the product – straightforward – without leaving you in mystery about what you’re buying.

  2. Natalia
    March 17th, 2010 @ 6:36 pm

    Awesome idea.. What you see is what you get.. that’s exactly what people want. Love the simplicity of the logo and the label layout.. and the recipe book is definitely a cool marketing piece.
    The packaging sells the brand itself not just the product!

  3. Erik Mellenius
    March 18th, 2010 @ 1:05 am

    Lovely. Truly lovely.

    The shape and style is reminiscent of gainer or protein powder, which in this case is a good idea. It makes me want to eat massive amounts of beans (very rich in protein) and get huge!

  4. ohsweetcentral
    April 17th, 2010 @ 11:34 am

    Only if they were jelly beans…

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