Lovely Package

Curating the very best packaging design

Student Work – Ashley Gaffney

December 14, 2010 | 3 Comments

Designed by Ashley Gaffney | Country: United States

“I created a non-existing brand of women’s underwear that could be adopted as an in-house brand for Target. Hypothetically, this Target brand, ‘Undez’ would collaborate with AIGA to promote female designers in the industry and inform consumers of their impact on society through the design field. Each designer was matched to a personality, which also spoke to the style of the packaging. Conceptually, this simple store brand embodies a woman’s “underwear buying experience,” while pinpointing the main attractions of it from both a high and low end purchasing level.”

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3 Responses to “Student Work – Ashley Gaffney”

  1. Professor Patrick Mohr
    February 3rd, 2011 @ 5:01 pm

    Ashley,

    Wonderful work very creative and professionally presented. Your project looks very innovative and I’m I’m very intrigued.

    Best,

    Prof. Mohr

  2. Lonnie
    February 3rd, 2011 @ 7:27 pm

    Ashley, I love it, your own distinct touch. Keep up the good work. Lonnie and Xiomara

  3. Kosal
    February 4th, 2011 @ 8:19 am

    Ashley! Great work btw, it looks super professional. Very proud of you. 😉

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