Student Work – Ashley Gaffney

December 14, 2010 | 3 Comments

“I created a non-existing brand of women’s underwear that could be adopted as an in-house brand for Target. Hypothetically, this Target brand, ‘Undez’ would collaborate with AIGA to promote female designers in the industry and inform consumers of their impact on society through the design field. Each designer was matched to a personality, which also spoke to the style of the packaging. Conceptually, this simple store brand embodies a woman’s “underwear buying experience,” while pinpointing the main attractions of it from both a high and low end purchasing level.”

Comments

Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-includes/class-wp-comment-query.php on line 399

3 Responses to “Student Work – Ashley Gaffney”

Professor Patrick Mohr
February 3rd, 2011 @ 5:01 pm

Ashley,

Wonderful work very creative and professionally presented. Your project looks very innovative and I’m I’m very intrigued.

Best,

Prof. Mohr
Lonnie
February 3rd, 2011 @ 7:27 pm

Ashley, I love it, your own distinct touch. Keep up the good work. Lonnie and Xiomara
Kosal
February 4th, 2011 @ 8:19 am

Ashley! Great work btw, it looks super professional. Very proud of you. 😉